Friday November 1, 2019 at 8:38 am

Pharmaceutical companies have vast opportunities to earn money but as a new company, you have to build a brand image that people can trust. That isn’t possible without having the right business name that leaves a good first impression. The brand makes all the difference in today’s market and brand name should be such that it is unique, simple and sends a clear message.

Before naming your company, you have to bear it in mind that your target customers will hear your company’s name before they get to know about your products. Therefore, the name of the company should also be easy to remember. Here is how you can pick the perfect brand name:

  1. Know Your Niche

Even in the Pharma industry, having a niche is important. What markets are you targeting? What are you specializing in? Your company may just be involved in R&D and clinical trials or you may manufacture over-the-counter medicines. Whatever is your specialty, should reflect in your brand name. Having a niche is important but if your company is vast and you are thinking about expanding it in various areas, then choosing niche-specific names won’t work.

  1. Google it

There are many websites and software available that will give you a list of names based on tags and input that you feed in. Sometimes you can be confused about where to even start searching for a name. In those cases, google can be most helpful.

  1. Send a Brand Message

What your company’s intention towards society becomes your brand message. You want people to live disease-free and healthy lives, then pick a slogan that matches perfectly with your brand name. Your brand message is directed not only through your brand name but slogan and logo as well. Shortlist a few names that send the right brand message and ask your designer to create suitable logos for them.

  1. Check Domains

Once you shortlist a few names, run them all through different platforms that sell domains to check availability. The first priority of every company today is to go digital and you would want the URL for your company name to be available. Check availability before naming the company so you don’t face hassles competing with a company with the same name even if they are not in the Pharma business.

  1. Check if your trademark is eligible

The name you end up choosing should be available as a trademark. This is why keep 2-3 names shortlisted and ensure that they are available as a domain, get their logos made and check if they are available as a trademark with the authorities. You do not want to infringe on the rights of others by using a name that has already been registered.

Once you have registered your company name, the next step is to promote your business. For that, first, you should design an awesome logo that is capable of conveying your brand message. Then, you will be creating a website, business cards, brochures, etc. At this point, Designhill, a leading marketplace help you get the right design solutions at an affordable price.