Stretching the boundaries beyond your health issues

Monday February 22, 2021 at 3:02 pm

Fujifilm India, the mastermind behind the development and application of imaging and information innovations in the field of healthcare technologies has uncovered its globally proclaimed series in India – “Never Stop”. The new film that has been named ‘Never Stop Innovating for a Healthier World’ focuses on how life-changing technologies can help people to move beyond their health obligations and pursue everything that seems to be inspiring to them.

The campaign highlights the thought on ‘preventive healthcare with a mantra of Innovating for a healthier world’. When serious diseases limit the individual’s capacities and begin to define them, the innovative new medical technologies from Fujifilm India aids in empowering the people with the high–functioning imaging solutions and knowledge required for a longer lifespan.

The managing director of Fujifilm India Pvt Ltd, Haruto Iwata has commented regarding the campaign, “For us, it has been about celebrating the ‘Never Stop’ spirit of people and inspiring them to learn the possibilities that good care can bring. We are aiming at shaping the future of healthcare in India with our leading technologies, equipment and solutions. This year, we are showcasing the ways in which we help touch the lives of people through these technologies to lead healthier and better lives”.

Tribhuwan Joshi, Lead, brand communication, PR & CSR Fujifilm India has commented, “As part of our global campaign, we are thrilled to strengthen our commitment to ‘Never Stop’ believing, innovating, changing, and challenging for a healthier world. We are following a 360 – degree approach and the campaign will be promoted across all print and digital mediums like metro stations, airports, and hospitals. With this campaign, we aim to offer solutions to the consumers for a safer and healthier tomorrow”.

Cheil has collaborated with the digital film for the concept and creation and this shall be premiered across key digital media platforms and the leading OTT platform – Zee5.

Sr. vice president of Cheil India, Jaibeer Ahmad has exclaimed, “The campaign showcases Fujifilm’s unwavering commitment of introducing innovative healthcare products and services to the Indian market. Given the interesting concept of ‘Never Stop’, we thought of creating a film that builds a strong emotional connect with the audience and resonates with the brand”.